ASTON MARTIN
BRUSSELS
commercial concept byALECTIUS
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Three concepts
One campaign. Three stories.
Hover over a screen to explore. Click to open the concept.
Greatness
The First
Step
For Every
Moment
01 · The opportunityAston Martin · Three concepts
Aston Martin can say more than “a car”.
Aston Martin Brussels can communicate more than the automobile itself. One campaign that speaks through all eight: not a product shot, a world.
01Heritage
02Craftsmanship
03Ambition
04Lifestyle
05Emotion
06Human stories
07Brussels
08The automobile
02 · The big idea
Greatness is built through time, ambition, craftsmanship and experience.
Aston Martin Brussels becomes the local expression of this idea.
Recommended direction
01 · Greatness Takes Time
The hero direction. Concepts 02 and 03 expand the campaign universe around it.
ABrand fit
Strongest connection to Aston Martin heritage and craftsmanship.
BBrussels relevance
Brussels becomes part of the story.
CCampaign longevity
The idea expands across film, social, digital, outdoor and showroom.
04 · The hero filmSynopsis · 60″ / 30″ / 15″
Brussels · dawn00:00:00:00
2.39 : 1Scene 01
One film carries the campaign.
Brussels at dawn. The car is heard before it is seen, revealed in reflections, and meets the city’s greatest architecture in a single closing frame.
Aston MartinBrusselsDawnArchitectureCraftsmanshipMovementSilenceTimelessness
05 · The visual worldMaterials · light · atmosphere
Concept 02 · Final scene
Every legend begins with a dream. And every dream begins with a single step.
The hero notices the boy’s gaze, exactly like his own once was. He smiles. Not because he remembers the car, but because he remembers his dream. In the finale the hero is no longer the car, but the dream: alive and inspiring a new generation.
06 · Concept 03 · One day with the DBX07:00
One day is not a script. It is a campaign system.
07:00
Morning
Coffee, a quiet street, the car waiting in first light.
Film scene · IG post12:00
Day
Meetings across the city. Contemporary luxury in daily use.
Film scene · Story18:00
Sunset
The hero shot. Golden light across the bodywork.
Hero shot · Poster22:00
Evening
Glass architecture, city lights, a dinner reservation.
Film scene · Billboard00:00
Night
The city sleeps. The end frame: from everyday to extraordinary.
End frame · Teaser
Every state of light is a deliverable: a scene in the film, a post in the feed, a poster on the street. The car is the constant across all five.
07 · SoundProduction
The film breathes: silence to silence.
SilenceCity ambienceEngineMusicSilence
The engine is the only voice the city is given. Music enters late and leaves first.
08 · Camera & lightProduction
Cinematography
- Slow camera movement
- Controlled framing
- Cinematic depth
- Elegant tracking shots
- Macro details
- Architectural compositions
Lighting
- Dawn
- Natural light
- Reflections
- Golden hour
- Blue hour
- Controlled night lighting
09 · From film to cityCampaign system
One idea, the whole journey.
01Film→
02Social media→
03Digital ads→
04Website→
05Print→
06Outdoor→
07Showroom→
08Test drive●
Every touchpoint hands the story to the next, from the first frame to the driver’s seat.
10 · RolloutPhase 01 → Phase 07
01
Teaser
Fragments, no car shown.
02
Launch
Film premiere online.
03
Film
Full film in cinemas and digital.
04
Social
Reels, stories, ads.
05
Outdoor
Brussels city placements.
06
Showroom
Dealership takeover.
07
Event
Private viewing and test drives.
Phase 01Phase 07
11 · The customer journey
See→Feel→Explore→Visit→Experience→Drive